200pp, Paperback, ISBNs: 1-897106-17-3/978-1-897106-17-4
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Everyone knows that control-showing bids are the expert route to slam, but it is remarkable hard to find a comprehensive treatment of this vital area of the game. Until now, that is. This is an exhaustive work, covering a lot of territory. The average reader won't agree with everything he reads - and it would be a mammoth undertaking to try and adopt it all - but it will get them thinking about their bidding and offer many ways to improve it. After all, bridge is the ultimate game for thinkers. This book fills an important gap in the literature of bridge for serious players.

Ken Rexford lives in Lima, Ohio. He is a keen but admittedly undisciplined tournament player; this is his first book.

"The principles underlying (some of the author's) suggestions should be considered by all serious partnerships."
- The Bridge World

"A fascinating, of very complex and difficult, book! Recommended to theoreticians, and to partnerships that seriously want to improve their high-level bidding."
- BRIDGE Magazine

"There is much to like about this book, and many good new ideas are introduced. For bidding theorists and those in well-established partnerships looking for a better mousetrap, this book will rate an A."
- ACBL Bulletin

"Most people know what cue-bids are, and that this is a method which most experienced players use in the slam bidding. In spite of that, relatively little is written about cuebids and how they best are used. Therefore, it is not surprising that experts often disagree, and that well-tuned partnerships often have misunderstandings. Ken Rexford's book is both an attempt to clear things up and to try and improve on the methods which are popular today. But if you expect to have a review of old truths, you will be surprised. Here, you'll find lots of new ideas - some clever, some more doubtful."
- Anders Wirgren, Sweden

"There is plenty of food for thought here, and whether you implement a few of the ideas or none at all, the book is likely to lead to a greater understanding of control bidding and some new directions on how to improve your existing system."
- Australian Bridge

"This book is for advanced players and includes complex, expert types of agreements. However, even for a less ambitious reader, the topics covere provide a useful outline of different situations everyone needs to cover in their system agreements."
- Bridge Today

"Cuebidding At Bridge: A Modern Approach by Ken Rexford is a more traditional offering that covers a topic that does not get a great deal of exposure.  This book fills an important gap in the literature of bridge for the serious player."
- The Cleveland Plain Dealer

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